Meet Red Herring.
Since 2012 we have done one thing only: sell companies, always on the owner’s side. Every project is led by an experienced partner.
Book a callWhy we sell companies.
We run a business ourselves, so we know what it costs to build one. Selling a company is not an ordinary transaction – it is closing a chapter. Our job is to make sure you close it on your terms.
What you can expect from us:
- HonestyIf your company is not ready for sale, you will hear it from us, not from the market. We do not make money on processes that have no chance of succeeding.
- PatienceSelling a company is a marathon, not a sprint. There will be moments of doubt, deadlocks and difficult conversations. We have seen it many times and know that most crises are a normal part of the process.
- Representation of your interestsWe are not mediators between the parties. We sit on your side of the table and make sure you get the best terms and leave no money on the buyer’s side.
- Full attentionWe work with a few companies a year. This is not a factory – every transaction has our full commitment. And yes, we answer the phone.

My name is Tomasz Jakowiecki.
Since 2012 I have focused exclusively on selling companies and have been through more than 1,000 negotiation meetings. Together with a small team I run Red Herring, a boutique M&A advisory firm where we work with a few companies a year.
Red Herring is a co-founder of Fusio Global Advisors, an international alliance of M&A advisers through which we reach buyers in their own markets.
We share what we know.
We gladly share our experience with entrepreneurs. Visit the Red Herring Masterclass channel, sign up for the next webinar on selling a business, or read the M&A deal commentary we prepare for Poland’s leading business publications (in Polish).
- YouTubeRed Herring Masterclass: how to sell a business well (in Polish)
- WebinarNext webinar on selling a business (in Polish)
- InterviewSelling a company abroad? How to sell a business well? (in Polish)
- Press commentaryProfi changes hands, Puls Biznesu
- Press commentaryStrix shops in the Netherlands – consolidating European e-commerce with a private equity fund
Where to start? With a conversation.
Confidential and with no commitment. Tell us about the company and why the thought of selling came up. You talk to an experienced partner, not a sales team.
Book a callToo early for a conversation? Start with the Sellability Check.
It is a good way to open the conversation. You see how sellable your company is, and we know where to start when we meet.
Check your company